Ann Taylor's Value Curve
Since my business partner and I have been focused on researching the retail clothing market, I thought I'd take a deeper look at one of my favorite clothing companies to see how they stack up on a value curve. Ann Taylor and Ann Taylor Loft are sister clothing lines. Ann Taylor is the older sister and is more up-scale and usually appeals to the career woman in need of tailored business suits or looking for the perfect dress. Ann Taylor Loft is the cute little sister that offers a more casual and affordable line of clothing usually targeting women in their mid-20's to their late 30's or early 40's.
They are standard retail clothing stores in a lot of ways but where they stand out on the right side of the value curve is in three main areas. First, their style and designs appeal and fit a very wide audience of women but their stores are small and it is easy to find things. The shopping experience is much more relaxing, convenient and fun than a department store where you have to dig to find something cute.
Second, they have a very clean and easy-to-use website that as of the last few months is integrated with style sections of magazines women read. So, online you can specifically look at pieces and outfits that have been featured in style sections of magazines or you can browse clothing and see labels like "Featured in Real Simple this month!". A very smart idea to differentiate themselves and bring deserved attention to the great styles at a very affordable price!
So, third, is affordability. Ann Taylor and Ann Taylor loft have amazing sales, coupons and even now a credit card where shoppers earn points. I feel these marketing programs are done in a very tasteful way that brings a new level of strategy to my shopping experience that I find challenging and fun!
Great companies that keep providing stylish choices at a great price and are actively involved in giving back by donating part of their proceeds to the breast cancer research effort. A socially responsible company with a focus on style, service and great prices. I am a loyal shopper and there are many more women like me who agree!
Check them out online today. New look's for Fall now available:
Ann Taylor
Ann Taylor Loft
They are standard retail clothing stores in a lot of ways but where they stand out on the right side of the value curve is in three main areas. First, their style and designs appeal and fit a very wide audience of women but their stores are small and it is easy to find things. The shopping experience is much more relaxing, convenient and fun than a department store where you have to dig to find something cute.
Second, they have a very clean and easy-to-use website that as of the last few months is integrated with style sections of magazines women read. So, online you can specifically look at pieces and outfits that have been featured in style sections of magazines or you can browse clothing and see labels like "Featured in Real Simple this month!". A very smart idea to differentiate themselves and bring deserved attention to the great styles at a very affordable price!
So, third, is affordability. Ann Taylor and Ann Taylor loft have amazing sales, coupons and even now a credit card where shoppers earn points. I feel these marketing programs are done in a very tasteful way that brings a new level of strategy to my shopping experience that I find challenging and fun!
Great companies that keep providing stylish choices at a great price and are actively involved in giving back by donating part of their proceeds to the breast cancer research effort. A socially responsible company with a focus on style, service and great prices. I am a loyal shopper and there are many more women like me who agree!
Check them out online today. New look's for Fall now available:
Ann Taylor
Ann Taylor Loft
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